| 000 | 00986cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 0000038679 | ||
| 005 | 20220201124713.0 | ||
| 908 | _a860129s1985\\\\enkaf\\\\b\\\\001\0\eng | ||
| 010 | _a 86110824 | ||
| 020 |
_a0750602503 _c�9.95 |
||
| 035 | _9(DLC) 86110824 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 |
_aHF5821 _b.W56 1985 |
||
| 082 |
_a659.1 _219 |
||
| 100 | _aWilmshurst, John. | ||
| 245 |
_aThe fundamentals of advertising / _cJohn Wilmshurst. |
||
| 264 |
_aLondon : _bButterworth-Heinemann Limited, _cc 1985. |
||
| 300 |
_axiv, 267 pages, [8] pages of plates : _billustrations ; _c24 cm. |
||
| 500 | _a"Published on behalf of the CAM Foundation and the Institute of Marketing"--Cover. | ||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | _aAdvertising. | ||
| 710 | 2 | _aCAM Foundation. | |
| 710 | 2 | _aInstitute of Marketing. | |
| 908 |
_a160531 _z20160531161950.0 |
||
| 942 | _cBK | ||
| 989 | _a20211014123014.0 | ||
| 999 |
_c725 _d725 |
||