000 | 01475cam a2200361 a 4500 | ||
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001 | 0000038680 | ||
005 | 20230809154605.0 | ||
008 | 230809b |||||||| |||| 00| 0 eng d | ||
010 | _a 99064779 | ||
020 | _a0030211077 | ||
040 |
_aDLC _cDLC _dDLC _erda |
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050 |
_aHF5415.1265 _b.R44 2000 |
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100 | _aReedy, Joel. | ||
245 |
_aElectronic Marketing : _bIntegrating electronic resources into the marketing process / _cJoel Reedy, Shauna Schullo, Kenneth Zimmerman. |
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264 |
_aFort Worth : _bThe Dryden Press, _cc2000. |
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300 |
_axxiv, 466 pages : _billustrations ; _c28 cm. |
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336 |
_2rdacontent _atext |
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337 |
_2rdamedia _aunmediated |
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338 |
_2rdacarrier _avolume |
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440 | _aThe Dryden Press series in marketing | ||
504 | _aIncludes bibliographical references and index. | ||
650 |
_aTelemarketing. _2Sears List of Subject Headings. |
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650 |
_aInternet marketing. _2Sears List of Subject Headings. |
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700 | _aSchullo, Shauna. | ||
700 | _aZimmerman, Kenneth. | ||
856 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1514/99064779-b.html |
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856 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1514/99064779-d.html |
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856 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1514/99064779-t.html |
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908 | _a990618s2000\\\\txua\\\\\b\\\\001\0\eng | ||
908 | _a160531 | ||
942 |
_cBK _2ddc |
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999 |
_c714 _d714 |