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008 230809b |||||||| |||| 00| 0 eng d
010 _a 99064779
020 _a0030211077
040 _aDLC
_cDLC
_dDLC
_erda
050 _aHF5415.1265
_b.R44 2000
100 _aReedy, Joel.
245 _aElectronic Marketing :
_bIntegrating electronic resources into the marketing process /
_cJoel Reedy, Shauna Schullo, Kenneth Zimmerman.
264 _aFort Worth :
_bThe Dryden Press,
_cc2000.
300 _axxiv, 466 pages :
_billustrations ;
_c28 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
440 _aThe Dryden Press series in marketing
504 _aIncludes bibliographical references and index.
650 _aTelemarketing.
_2Sears List of Subject Headings.
650 _aInternet marketing.
_2Sears List of Subject Headings.
700 _aSchullo, Shauna.
700 _aZimmerman, Kenneth.
856 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy1514/99064779-b.html
856 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy1514/99064779-d.html
856 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy1514/99064779-t.html
908 _a990618s2000\\\\txua\\\\\b\\\\001\0\eng
908 _a160531
942 _cBK
_2ddc
999 _c714
_d714