000 00948cam a2200301 4500
001 0000040236
005 20230809154347.0
008 230809b |||||||| |||| 00| 0 eng d
020 _a9781292060460
020 _a1292060468
040 _cPCC
_erda
100 _aPalmatier, Robert W.
245 _aMarketing Channel Strategy /
_cRobert W. Palmatier, Louis W. Stern and Adel I. El-Ansary.
250 _aEighth edition, global edition.
264 _aBoston :
_bPearson Education Limited,
_cc[2015].
300 _a496 pages :
_billustrations ;
_c24 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aIncludes index.
650 _aMarketing channels.
_2Sears List of Subject Headings.
700 _aEl-Ansary, Adel I.
700 _aStern, Louis W.
908 _a20161109092853.0
908 _a161109
942 _cBK
_2ddc
999 _c693
_d693