| 000 | 01577cam a22003974a 4500 | ||
|---|---|---|---|
| 001 | 0000038634 | ||
| 005 | 20230802194309.0 | ||
| 008 | 230802b |||||||| |||| 00| 0 eng d | ||
| 010 | _a 2003071083 | ||
| 020 | _a0072864877 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC _erda |
||
| 042 | _apcc | ||
| 050 |
_aHF5415.3 _b.P468 2005 |
||
| 082 |
_a658.8/342 _222 |
||
| 100 | _aPeter, J. Paul. | ||
| 245 |
_aConsumer Behavior and Marketing Strategy : _bJ. Paul Peter and Jerry C. Olson. |
||
| 250 | _aSeventh edition. | ||
| 264 |
_aNew York : _bMcGraw-Hill, _cc2005. |
||
| 300 |
_axxv, 578 pages : _billustrations ; _c27 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 440 | _aMcGraw-Hill/Irwin series in marketing | ||
| 500 | _aVarious multi-media instructional materials are available to supplement the text. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aConsumer behavior. _2Sears List of Subject Headings. |
||
| 650 |
_aMarketing. _2Sears List of Subject Headings. |
||
| 700 |
_aOlson, Jerry C _q(Jerry Corrie), _d1944-. |
||
| 856 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh051/2003071083.html |
||
| 856 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh041/2003071083.html |
||
| 856 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0735/2003071083-b.html |
||
| 908 | _a031230s2005\\\\nyua\\\\\\\\\\000\0\eng | ||
| 908 | _a160531 | ||
| 942 |
_cBK _2ddc |
||
| 999 |
_c662 _d662 |
||