| 000 | 01393cam a22003734a 4500 | ||
|---|---|---|---|
| 001 | 0000038633 | ||
| 005 | 20230802194153.0 | ||
| 008 | 230802b |||||||| |||| 00| 0 eng d | ||
| 010 | _a 2001031482 | ||
| 020 | _a0072410647 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC _erda |
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| 042 | _apcc | ||
| 050 |
_aHF5415.3 _b.P468 2001 |
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| 082 |
_a658.8/342 _221 |
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| 100 | _aPeter, J. Paul. | ||
| 245 |
_aConsumer Behavior and Marketing Strategy : _bJ. Paul Peter and Jerry C. Olson. |
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| 250 | _aSixth edition. | ||
| 264 |
_aBoston : _bMcGraw-Hill, _cc2002. |
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| 300 |
_axxvi, 582 pages, [24] pages of plates : _billustrations (some color) ; _c27 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 440 | _aMcGraw-Hill/Irwin series in marketing | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aConsumer behavior. _2Sears List of Subject Headings. |
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| 650 |
_aMarketing. _2Sears List of Subject Headings. |
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| 700 |
_aOlson, Jerry C _q(Jerry Corrie), _d1944-. |
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| 856 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh021/2001031482.html |
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| 856 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh021/2001031482.html |
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| 908 | _a010410s2002\\\\mauaf\\\\b\\\\001\0\eng | ||
| 908 | _a160531 | ||
| 942 |
_cBK _2ddc |
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| 999 |
_c661 _d661 |
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