000 01084cam a22003134a 4500
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008 230808b |||||||| |||| 00| 0 eng d
010 _a 2009011023
020 _a9780136094234
040 _aDLC
_cDLC
_erda
050 _aHF5415.2
_b.M29 2010
082 _a658.8/3
_222
100 _aMalhotra, Naresh K.
245 _aMarketing Research :
_bAn Applied Orientation /
_cNaresh K. Malhotra.
250 _aSixth editon (Global edition).
264 _aUpper Saddle River, New Jersey :
_bPearson,
_cc2010.
300 _a929 pages :
_billustrations ;
_c28 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references (pages 834-873) and index.
650 _aMarketing research.
_2Sears List of Subject Headings.
650 _aMarketing research
_xMethodology.
_2Sears List of Subject Headings.
908 _a090324s2010\\\\nju\\\\\\b\\\\001\0\eng
908 _a160531
942 _cBK
_2ddc
999 _c656
_d656