| 000 | 00945nam a2200289 4500 | ||
|---|---|---|---|
| 001 | 0000038667 | ||
| 005 | 20230808145137.0 | ||
| 008 | 230808b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781856176170 | ||
| 040 |
_cPCC _erda |
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| 100 | _aGilligan, Colin. | ||
| 245 |
_aStrategic Marketing Planning / _cColin Gilligan and Richard M. S. Wilson. |
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| 250 | _aSecond edition. | ||
| 264 |
_aOxford : _bElsevier, _cc2009. |
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| 300 |
_ax, 552 pages : _billustrations ; _c25 cm. |
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| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
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| 500 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing _xPlanning. _2Sears List of Subject Headings. |
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| 650 |
_aMarketing _xManagement. _2Sears List of Subject Headings. |
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| 700 | _aWilson, Richard M. S. | ||
| 908 | _a20160531142430.0 | ||
| 908 | _a160531 | ||
| 942 |
_cBK _2ddc |
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| 999 |
_c649 _d649 |
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