| 000 | 01010nam a2200289 4500 | ||
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| 001 | 0000038665 | ||
| 005 | 20230808153626.0 | ||
| 008 | 230808b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780750659383 | ||
| 040 |
_cPCC _erda |
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| 100 | _aWilson, Richard M. S. | ||
| 245 |
_aStrategic Marketing Management : _bPlanning, Implementation and Control / _cRichard M. S. Wilson and Colin Gilligan. |
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| 250 | _aThird edition. | ||
| 264 |
_aOxford : _bElsevier, Butterworth-Heinemann, _cc2005. |
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| 300 |
_axiii, 867 pages : _billustrations ; _c28 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 500 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing Management. _2Sears List of Subject Headings. |
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| 650 |
_aStrategic Planning. _2Sears List of Subject Headings. |
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| 700 | _aGilligan, Colin. | ||
| 908 | _a20160531141844.0 | ||
| 908 | _a160531 | ||
| 942 |
_cBK _2ddc |
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| 999 |
_c648 _d648 |
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