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| 001 | 0000038623 | ||
| 005 | 20230808191010.0 | ||
| 008 | 230808b |||||||| |||| 00| 0 eng d | ||
| 010 | _a 2003544944 | ||
| 015 | _aGBA3-17589 | ||
| 020 | _a0471271373 | ||
| 035 | _a(CStRLIN)CSUBJ163655-B | ||
| 040 |
_aUKM _cUKM _dTXA _dS7Z _dCStRLIN _dDLC _erda |
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| 042 | _apcc | ||
| 050 |
_aHF5415.55 _b.Z55 2003 |
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| 082 |
_a658.812 _221 |
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| 100 | _aZikmund, William G. | ||
| 245 |
_aCustomer Relationship Management : _bIntegrating marketing strategy and information Technology / _cWilliam G. Zikmund, Raymond McLeod, Jr. and Faye W. Gilbert. |
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| 264 |
_aHoboken, New Jersey : _bJohn Wiley & Sons, _cc2003. |
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| 300 |
_av-xix, 179 pages : _billustrations ; _c24 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 |
_aRelationship marketing. _2Sears List of Subject Headings. |
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| 650 |
_aCustomer relations _xManagement. _2Sears List of Subject Headings. |
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| 650 |
_aCustomer relations _xManagement _xData processing. _2Sears List of Subject Headings. |
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| 700 | _aMcLeod, Raymond, Jr. | ||
| 700 | _aGilbert, Faye W. | ||
| 856 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley038/2003544944.html |
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| 856 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/wiley032/2003544944.html |
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| 908 | _a030602s2003\\\\njua\\\\\\\\\\001\0\eng | ||
| 908 | _a160531 | ||
| 942 |
_cBK _2ddc |
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| 999 |
_c647 _d647 |
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