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| 001 | 0000038663 | ||
| 005 | 20230808144823.0 | ||
| 008 | 230808b |||||||| |||| 00| 0 eng d | ||
| 010 | _a 2008040282 | ||
| 015 |
_aGBA8C8478 _2bnb |
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| 016 |
_a014799609 _2Uk |
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| 020 | _a9780470169810 (pbk.) | ||
| 020 | _a0470169818 (pbk.) | ||
| 035 | _a(OCoLC)243547645 | ||
| 035 | _a(OCoLC)ocn243547645 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dBAKER _dUKM _dYDXCP _dC#P _dBWX _dCDX _dDLC _erda |
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| 043 | _an-us--- | ||
| 050 |
_aHF5415.1 _b.H37 2009 |
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| 082 |
_a658.800973 _222 |
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| 100 |
_aHartley, Robert F, _d1927-. |
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| 245 |
_aMarketing Mistakes and Successes / _cRobert F. Hartley. |
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| 246 | 1 | 4 | _aMarketing mistakes & successes |
| 250 | _aEleventh edition. | ||
| 264 |
_aHoboken, New Jersey : _bJohn Wiley & Sons, _cc2009. |
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| 300 |
_ax, 406 pages : _billustrations ; _c23 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 500 | _a"30th anniversary.". | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing _zUnited States _vCase studies. _2Sears List of Subject Headings. |
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| 856 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0828/2008040282.html |
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| 908 | _a080911s2009\\\\njua\\\\\b\\\\001\0\eng | ||
| 908 | _a160531 | ||
| 942 |
_cBK _2ddc |
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| 999 |
_c635 _d635 |
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