000 00935cam a2200289 4500
001 0000038486
005 20230731171101.0
008 230731b |||||||| |||| 00| 0 eng d
020 _a0333981197
040 _cPCC
_erda
100 _aBrennan, Ross.
245 _aContemporary Strategic Marketing /
_cRoss Brennan, Paul Baines and Paul Garneau with foreword by Phil Harris Chairman of the Academy of Marketing.
264 _aNew York :
_bPalgrove, MacMillan,
_cc2003.
300 _av-xx, 380 pages :
_billustrations ;
_c25 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aIncludes index.
650 _aMarketing.
_2Sears List of Subject Headings.
700 _aBaines, Paul.
700 _aGarneau, Paul.
700 _aHarris, Phil.
908 _a20160520120949.0
908 _a160520
942 _cBK
_2ddc
999 _c632
_d632