000 01112cam a2200313 a 4500
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008 230802b |||||||| |||| 00| 0 eng d
010 _a 96001649
020 _a0132435101 (case)
040 _aDLC
_cDLC
_dDLC
_erda
050 _aHF5415.13
_b.K64 1997
082 _a658.8
_220
100 _aKotler, Philip.
245 _aMarketing Management :
_bAnalysis, Planning, Implementation, and Control /
_cPhilip Kotler.
250 _aNinth edition.
264 _aUpper Saddle River, New Jersey :
_bPrentice Hall,
_cc2000.
300 _a1 volume (various pagings) :
_billustrations (chiefly color), maps ;
_c27 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
440 _aThe Prentice-Hall international series in marketing
504 _aIncludes bibliographical references and indexes.
650 _aMarketing
_xManagement.
_2Sears List of Subject Headings.
908 _a960212s1997\\\\njuab\\\\b\\\\001\0\eng
908 _a160520
942 _cBK
_2ddc
999 _c624
_d624