| 000 | 00925cam a2200301 4500 | ||
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| 001 | 0000038504 | ||
| 005 | 20240118190543.0 | ||
| 008 | 230802b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780273786993 | ||
| 020 | _a0273786997 | ||
| 040 |
_cPCC _erda |
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| 100 | _aKotler, Philip. | ||
| 245 |
_aPrinciples of Marketing / _cPhilip Kotler and Gary Armstrong. |
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| 250 | _aFifteenth edition. | ||
| 250 | _aglobal edition. | ||
| 264 |
_aBoston : _bPearson Education Limited, _cc2014. |
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| 300 |
_a716 pages : _bcolor illustrations ; _c28 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 500 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing. _2Sears List of Subject Headings. |
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| 700 | _aArmstrong, Gary. | ||
| 908 | _a20160520143000.0 | ||
| 908 | _a160520 | ||
| 942 |
_cBK _2ddc |
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| 999 |
_c622 _d622 |
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