000			02232cam a22004094a 4500
001			0000038499
005			20230802150921.0
008			230802b |||||||| |||| 00| 0 eng d
010			_a 2004029593
020			_a0131469185
020			_a9780131469181
020			_a0131968793
020			_a9780131968790
035			_a(OCoLC)57283926
035			_a(OCoLC)ocm57283926
040			_aDLC _cDLC _dYDX _dBAKER _dIXA _dBTCTA _dYDXCP _dCE@ _dOCLCQ _dDLC _erda
042			_apcc
050			_aHF5415 _b.K636 2006
082			_a658.8 _222
100			_aKotler, Philip.
245			_aPrinciples of Marketing / _cPhilip Kotler, Gary Armstrong.
250			_aEleventh edition.
264			_aUpper Saddle River, New Jersey : _bPearson Prentice Hall, _cc2006.
300			_axx, 651, [94] pages : _bcolor illustrations ; _c29 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505	0		_aMarketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
650			_aMarketing. _2Sears List of Subject Headings.
700			_aArmstrong, Gary _q(Gary M.).
856			_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip055/2004029593.html
908			_a041214s2006\\\\njua\\\\\b\\\\001\0\eng
908			_a160520
942			_cBK _2ddc
999			_c621 _d621