000 01202cam a22003494a 4500
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008 230802b |||||||| |||| 00| 0 eng d
010 _a 2004113640
020 _a0324317174 (instructor's edition)
040 _aDLC
_cDLC
_dDLC
_erda
042 _apcc
050 _aHF5415
_b.L2624 2006
082 _a658.8
_222
100 _aLamb, Charles W., Jr.
245 _aMarketing /
_cCharles W. Lamb, Jr., Joseph F. Hair, Jr. and Carl McDaniel.
250 _aEighth edition, Instructor's edition.
264 _aMason, Ohio :
_bThomson/South-Western,
_cc2006.
300 _axlviii, 736 pages :
_bcolor illustrations ;
_c29 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references (pages 702-717) and index.
650 _aMarketing.
_2Sears List of Subject Headings.
650 _aMarketing
_xManagement.
_2Sears List of Subject Headings.
700 _aHair, Joseph F., Jr.
700 _aMcDaniel, Carl D.
908 _a040917s2006\\\\ohua\\\\\b\\\\001\0\eng
908 _a160520
942 _cBK
_2ddc
999 _c609
_d609