000 | 01203cam a2200349 a 4500 | ||
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001 | 0000038496 | ||
003 | OSt | ||
005 | 20230802150116.0 | ||
008 | 220610b ||||| |||| 00| 0 eng d | ||
010 | _a 98003761 | ||
020 | _a0139570020 | ||
020 | _a0139570022 (CD-ROM) | ||
040 |
_aDLC _cDLC _dDLC _erda |
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050 |
_aHF5415 _b.K636 1999 |
||
082 |
_a658.8 _221 |
||
100 | _aKotler, Philip. | ||
245 |
_aPrinciples of Marketing / _cPhilip Kotler and Gary Armstrong. |
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250 | _aEighth edition. | ||
264 |
_aUpper Saddle River, New Jersey : _bPrentice Hall, _cc1999. |
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300 |
_a1 volume (various pagings) : _bcolor illustrations ; _c29 cm + _e1 computer laser optical disc (4 3/4 inches). |
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336 |
_2rdacontent _atext |
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337 |
_2rdamedia _aunmediated |
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338 |
_2rdacarrier _avolume |
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504 | _aIncludes bibliographical references and indexes. | ||
538 | _aSystem requirements for accompanying computer disc: Windows 95. | ||
650 |
_aMarketing. _2Sears List of Subject Headings. |
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700 |
_aArmstrong, Gary _q(Gary M.). |
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908 | _a980312s1999\\\\njua\\\\\b\\\\001\0\eng | ||
908 | _a160520 | ||
942 |
_cBK _2ddc |
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999 |
_c604 _d604 |