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| 001 | 0000038491 | ||
| 005 | 20230731182248.0 | ||
| 008 | 230731b |||||||| |||| 00| 0 eng d | ||
| 020 | _a0395790050 | ||
| 040 |
_cPCC _erda |
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| 100 | _aDibb, Sally. | ||
| 245 |
_aMarketing : _bConcepts and Strategies / _cSally Dibb, Lyndon Simkin, William M. Pride and O. C. Ferrell. |
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| 250 | _aThird European edition. | ||
| 264 |
_aNew York : _bHoughton Mifflin Company, _cc1997. |
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| 300 |
_axxi, 842 pages : _bcolor illustrations ; _c25 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 500 | _aIncludes name index, subject index, notes and appendices. | ||
| 650 |
_aMarketing. _2Sears List of Subject Headings. |
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| 700 | _aSimkin, Lyndon. | ||
| 700 | _aPride, William M. | ||
| 700 | _aFerrel, O.C. | ||
| 908 | _a20160520130158.0 | ||
| 908 | _a160520 | ||
| 942 |
_cBK _2ddc |
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| 999 |
_c602 _d602 |
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