| 000 | 00908nam a2200289 4500 | ||
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| 001 | 0000038514 | ||
| 005 | 20230802152119.0 | ||
| 008 | 230802b |||||||| |||| 00| 0 eng d | ||
| 020 | _a0324006381 | ||
| 040 |
_cPCC _erda |
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| 100 | _aLamb, Charles W. | ||
| 245 |
_aMarketing / _cCharles W. Lamb, Joseph F. Hair and Carl McDaniel. |
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| 250 | _aFifth edition. | ||
| 264 |
_aU. S. A : _bSouth-Western College, _cc2000. |
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| 300 |
_axvi, 773 pages : _bcolor illustrations ; _c28 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 500 | _aIncludes appendix, glossary, end notes and internet index. | ||
| 650 |
_aMarketing. _2Sears List of Subject Headings. |
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| 700 | _aHair, Joseph F. | ||
| 700 | _aMcDaniel, Carl. | ||
| 908 | _a20160520151517.0 | ||
| 908 | _a160520 | ||
| 942 |
_cBK _2ddc |
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| 999 |
_c597 _d597 |
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