| 000 | 01129cam a2200325 4500 | ||
|---|---|---|---|
| 001 | 0000040726 | ||
| 005 | 20230802160911.0 | ||
| 008 | 230301b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780136107217 | ||
| 020 | _a0136107214 | ||
| 040 |
_cPCC _erda |
||
| 100 | _aLovelock, Christopher. | ||
| 245 |
_aServices Marketing : _bPeople, Technology, Strategy / _cChristopher Lovelock and Jochen Wirtz. |
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| 250 | _aSeventh edition. | ||
| 264 |
_aBoston : _bPrentice Hall, _cc2011. |
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| 300 |
_axxii, 626 pages : _billustrations ; _c28 cm. |
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| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
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| 500 | _aIncludes index. | ||
| 650 |
_aMarketing _xManagement. _2Sears List of Subject Headings. |
||
| 650 |
_aProfessions _xMarketing. _2Sears List of Subject Headings. |
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| 650 |
_aService Industries _xMarketing. _2Sears List of Subject Headings. |
||
| 650 |
_aCustomer Services _xMarketing. _2Sears List of Subject Headings. |
||
| 700 | _aWirtz, Jochen. | ||
| 908 | _a20170424144602.0 | ||
| 908 | _a170424 | ||
| 942 |
_cBK _2ddc |
||
| 999 |
_c580 _d580 |
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