000 | 00696cam a2200241 4500 | ||
---|---|---|---|
001 | 0000038520 | ||
005 | 20220201124701.0 | ||
908 | _a20160520153516.0 | ||
020 | _a0273756060 | ||
020 | _a9780273756064 | ||
100 | _aLovelock, Christopher. | ||
245 |
_aServices marketing : _bpeople, technology, strategy / _cChristopher Lovelock and Jochen Wirtz. |
||
250 | _aSeventh edition. | ||
264 |
_aEssex, England : _bPearson Education, _cc 2011. |
||
300 |
_a648 pages ; _c28 cm. |
||
500 | _aIncludes index. | ||
650 | _aServices Marketing. | ||
700 | _aWirtz, Jochen. | ||
908 | _a160520 | ||
942 | _cBK | ||
989 | _a20211014123014.0 | ||
999 |
_c563 _d563 |