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020 _a0273756060
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100 _aLovelock, Christopher.
245 _aServices marketing :
_bpeople, technology, strategy /
_cChristopher Lovelock and Jochen Wirtz.
250 _aSeventh edition.
264 _aEssex, England :
_bPearson Education,
_cc 2011.
300 _a648 pages ;
_c28 cm.
500 _aIncludes index.
650 _aServices Marketing.
700 _aWirtz, Jochen.
908 _a160520
942 _cBK
989 _a20211014123014.0
999 _c563
_d563