000 | 01035cam a2200313 4500 | ||
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001 | 0000038492 | ||
005 | 20230802142329.0 | ||
008 | 230802b |||||||| |||| 00| 0 eng d | ||
020 | _a0324422830 | ||
020 | _a9780324422832 | ||
020 | _a0324319967 | ||
020 | _a9780324319965 | ||
040 |
_cPCC _erda |
||
100 | _aHoffman, K. Douglas. | ||
245 |
_aServices Marketing : _bConcepts, Strategies and Cases / _cK. Douglas Hoffman and John E. G. Bateson. |
||
250 | _aThird edition, International student edition. | ||
264 |
_aOhio : _bThomson South-Western, _cc2006. |
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300 |
_axix, 588 pages : _billustrations ; _c24 cm. |
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336 |
_2rdacontent _atext |
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337 |
_2rdamedia _aunmediated |
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338 |
_2rdacarrier _avolume |
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500 | _aIncludes bibliographical references and index. | ||
650 |
_aMarketing Channels _xServices. _2Sears List of Subject Headings. |
||
700 | _aBateson, John E. G. | ||
908 | _a20160520130859.0 | ||
908 | _a160520 | ||
942 |
_cBK _2ddc |
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999 |
_c562 _d562 |