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020 _a0324422830
020 _a9780324422832
020 _a0324319967
020 _a9780324319965
040 _cPCC
_erda
100 _aHoffman, K. Douglas.
245 _aServices Marketing :
_bConcepts, Strategies and Cases /
_cK. Douglas Hoffman and John E. G. Bateson.
250 _aThird edition, International student edition.
264 _aOhio :
_bThomson South-Western,
_cc2006.
300 _axix, 588 pages :
_billustrations ;
_c24 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aIncludes bibliographical references and index.
650 _aMarketing Channels
_xServices.
_2Sears List of Subject Headings.
700 _aBateson, John E. G.
908 _a20160520130859.0
908 _a160520
942 _cBK
_2ddc
999 _c562
_d562