000 00739nam a2200217 4500
001 0000039500
005 20220201125110.0
908 _a20160716173631.0
020 _a0471310123
100 _aReich, Allen Z.
245 _aMarketing management for the hospitality industry :
_bA strategic approach /
_cAllen Z. Reich.
264 _aNew York :
_bJohn Wiley & Sons, Inc,
_cc1997.
300 _axix, 530 p ;
_c25 cm.
500 _aIncludes index.
650 _aHospitality industry
_xMarketing
_2Sears List of Subject Headings.
650 _aHospitality Industry
_xMarketing
_xManagement
_2Sears List of Subject Headings.
908 _a160716
942 _cBK
989 _a20211014123014.0
999 _c5092
_d5092