000 01444cam a22004094a 4500
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005 20240220153757.0
008 240220b |||||||| |||| 00| 0 eng d
010 _a 2005055463
020 _a0072999896 (alk. paper)
020 _a0073215740
020 _a9780072999891
020 _a9780073215747
035 _a(OCoLC)ocm62161345
040 _aDLC
_cDLC
_dYDX
_dBAKER
_dDLC
042 _apcc
050 _aHF5415
_b.K452 2007
082 _a658.8
_222
100 _aKerin, Roger A.
245 _aMarketing :
_bThe Core /
_cRoger A. Kerin, Steven W. Hartley, William Rudelius.
250 _aSecond edition.
264 1 _aBoston, Mass :
_bMcGraw-Hill/Irwin,
_cc2007.
300 _axxxiii, 425, G5, CN16, CR2, I28 pages :
_billustration (chiefly colour), colour map ;
_c28 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avoloume
504 _aIncludes bibliographical references (page CN-CN16) and indexes.
650 _aMarketing.
700 _aHartley, Steven William.
700 _aRudelius, William.
856 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0665/2005055463-t.html
856 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0665/2005055463-d.html
908 _a051019s2007\\\\mauab\\\\b\\\\001\0\eng
908 _a170706
942 _cBK
_2ddc
999 _c4059
_d4059