| 000 | 01444cam a22004094a 4500 | ||
|---|---|---|---|
| 001 | 0000041210 | ||
| 005 | 20240220153757.0 | ||
| 008 | 240220b |||||||| |||| 00| 0 eng d | ||
| 010 | _a 2005055463 | ||
| 020 | _a0072999896 (alk. paper) | ||
| 020 | _a0073215740 | ||
| 020 | _a9780072999891 | ||
| 020 | _a9780073215747 | ||
| 035 | _a(OCoLC)ocm62161345 | ||
| 040 |
_aDLC _cDLC _dYDX _dBAKER _dDLC |
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| 042 | _apcc | ||
| 050 |
_aHF5415 _b.K452 2007 |
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| 082 |
_a658.8 _222 |
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| 100 | _aKerin, Roger A. | ||
| 245 |
_aMarketing : _bThe Core / _cRoger A. Kerin, Steven W. Hartley, William Rudelius. |
||
| 250 | _aSecond edition. | ||
| 264 | 1 |
_aBoston, Mass : _bMcGraw-Hill/Irwin, _cc2007. |
|
| 300 |
_axxxiii, 425, G5, CN16, CR2, I28 pages : _billustration (chiefly colour), colour map ; _c28 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avoloume |
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| 504 | _aIncludes bibliographical references (page CN-CN16) and indexes. | ||
| 650 | _aMarketing. | ||
| 700 | _aHartley, Steven William. | ||
| 700 | _aRudelius, William. | ||
| 856 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0665/2005055463-t.html |
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| 856 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0665/2005055463-d.html |
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| 908 | _a051019s2007\\\\mauab\\\\b\\\\001\0\eng | ||
| 908 | _a170706 | ||
| 942 |
_cBK _2ddc |
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| 999 |
_c4059 _d4059 |
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