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| 001 | 0000041553 | ||
| 003 | OSt | ||
| 005 | 20240220153216.0 | ||
| 008 | 220318b ||||| |||| 00| 0 eng d | ||
| 020 | _a0712110232 | ||
| 040 | _cPCC | ||
| 100 | _aJefkins, Frank. | ||
| 245 |
_aModern Marketing / _cFrank Jefkins. |
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| 250 | _aSecond edition. | ||
| 264 |
_aLeithwalk, Edinburgh : _bPitman Publishing, _cc1989. |
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| 300 |
_ax, 294 pages ; _c22 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avoloume |
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| 490 | _a(The M&E Handbook series) | ||
| 500 | _aIncludes index. | ||
| 650 | _aMarketing. | ||
| 908 | _a\\\\\\25165313.0 | ||
| 908 | _a170727 | ||
| 942 |
_cBK _2ddc |
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| 999 |
_c4024 _d4024 |
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