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008 230802b |||||||| |||| 00| 0 eng d
010 _a 2003051511
020 _a033399437X (pbk.)
040 _aDLC
_cDLC
_dDLC
_erda
042 _apcc
050 _aHF5415
_b.M224 2003
082 _a658.8
_221
100 _aMcDonald, Malcolm.
245 _aMarketing :
_bA Complete Guide /
_cMalcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox.
264 _aNew York :
_bPalgrave Macmillan,
_cc2003.
300 _av-xxv, 556 pages :
_billustrations ;
_c24 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references and index.
650 _aMarketing.
_2Sears List of Subject Headings.
700 _aChristopher, Martin.
700 _aBass, Margrit.
700 _aBaker, Susan,
_eContributor.
700 _aKnox, Simon,
_eContributor.
856 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/bios/hol052/2003051511.html
856 _3Publisher description
_uhttp://www.loc.gov/catdir/description/hol032/2003051511.html
856 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/hol031/2003051511.html
908 _a030418s2003\\\\nyua\\\\\b\\\\001\0\eng
908 _a160520
942 _cBK
_2ddc
999 _c2402
_d2402