| 000 | 01474cam a22003854a 4500 | ||
|---|---|---|---|
| 001 | 0000038522 | ||
| 005 | 20230802162601.0 | ||
| 008 | 230802b |||||||| |||| 00| 0 eng d | ||
| 010 | _a 2003051511 | ||
| 020 | _a033399437X (pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC _erda |
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| 042 | _apcc | ||
| 050 |
_aHF5415 _b.M224 2003 |
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| 082 |
_a658.8 _221 |
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| 100 | _aMcDonald, Malcolm. | ||
| 245 |
_aMarketing : _bA Complete Guide / _cMalcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox. |
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| 264 |
_aNew York : _bPalgrave Macmillan, _cc2003. |
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| 300 |
_av-xxv, 556 pages : _billustrations ; _c24 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing. _2Sears List of Subject Headings. |
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| 700 | _aChristopher, Martin. | ||
| 700 | _aBass, Margrit. | ||
| 700 |
_aBaker, Susan, _eContributor. |
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| 700 |
_aKnox, Simon, _eContributor. |
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| 856 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/hol052/2003051511.html |
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| 856 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/hol032/2003051511.html |
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| 856 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/hol031/2003051511.html |
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| 908 | _a030418s2003\\\\nyua\\\\\b\\\\001\0\eng | ||
| 908 | _a160520 | ||
| 942 |
_cBK _2ddc |
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| 999 |
_c2402 _d2402 |
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