| 000 | 01398cam a2200373 a 4500 | ||
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| 001 | 0000038539 | ||
| 005 | 20230808151051.0 | ||
| 008 | 230808b |||||||| |||| 00| 0 eng d | ||
| 010 | _a 95168950 | ||
| 020 | _a075062213X | ||
| 040 |
_aDLC _cDLC _erda |
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| 050 |
_aHF5415.13 _b.M369183 1995 |
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| 082 |
_a658.8/02 _220 |
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| 100 | _aMcDonald, Malcolm. | ||
| 245 |
_aMarketing Plans : _bHow to prepare them: How to use them / _cMalcolm H.B. McDonald. |
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| 250 | _aThird edition. | ||
| 264 |
_aOxford _aBoston : _bButterworth-Heinemann, _cc1995. |
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| 300 |
_axiii, 485 pages : _billustrations ; _c25 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 490 | _aThe marketing series. Professional development | ||
| 500 | _a"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation.". | ||
| 500 | _aIncludes index. | ||
| 650 |
_aMarketing _xManagement. _2Sears List of Subject Headings. |
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| 650 |
_aMarketing _xPlanning. _2Sears List of Subject Headings. |
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| 710 | 2 | _aInstitute of Marketing. | |
| 710 | 2 | _aCAM Foundation. | |
| 830 | 0 |
_aMarketing series (London, England). _pProfessional development. _0http://id.loc.gov/authorities/names/n86701142 |
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| 908 | _a950622s1995\\\\enka\\\\\\\\\\001\0\eng | ||
| 908 | _a160521 | ||
| 942 |
_cBK _2ddc |
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| 999 |
_c2328 _d2328 |
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