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| 001 | 0000038639 | ||
| 005 | 20230802195958.0 | ||
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| 010 | _a 2003041331 | ||
| 020 | _a0072316020 | ||
| 040 |
_aDLC _cDLC _dDLC _erda |
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| 043 | _an-us--- | ||
| 050 |
_aHF5415.33.U6 _bH38 2001 |
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| 082 |
_a658.8/342/0973 _221 |
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| 100 | _aHawkins, Del I. | ||
| 245 |
_aConsumer Behavior : _bBuilding Marketing Strategy / _cDel I. Hawkins, Roger J. Best, Kenneth A. Coney. |
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| 250 | _aEighth edition. | ||
| 264 |
_aBoston : _bMcGraw-Hill Irwin, _cc2001. |
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| 300 |
_axxiv, 776 pages : _bcolor illustrations ; _c27 cm + _e1 CD ROM. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 440 | _aMcGraw-Hill/Irwin series in marketing | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 538 | _aSystem requirements for accompying CD ROM. | ||
| 650 |
_aConsumer behavior _zUnited States. _2Sears List of Subject Headings. |
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| 650 |
_aMarket surveys _zUnited States. _2Sears List of Subject Headings. |
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| 650 |
_aConsumer behavior _zUnited States _vCase studies. _2Sears List of Subject Headings. |
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| 700 | _aBest, Roger J. | ||
| 700 | _aConey, Kenneth A. | ||
| 908 | _a030113s2004\\\\maua\\\\\b\\\\001\0\eng | ||
| 908 | _a160531 | ||
| 942 |
_cBK _2ddc |
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_c133 _d133 |
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