| 000 | 01103cam a2200325 a 4500 | ||
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| 001 | 0000038517 | ||
| 005 | 20230802152725.0 | ||
| 008 | 230802b |||||||| |||| 00| 0 eng d | ||
| 010 | _a 93019905 | ||
| 020 | _a0077077288 | ||
| 040 |
_aDLC _cDLC _dDLC _erda |
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| 050 |
_aHF5415 _b.L2625 1993 |
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| 082 |
_a658.8 _220 |
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| 100 |
_aLancaster, Geoffrey, _d1938-. |
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| 245 |
_aEssentials of Marketing : _bText and Cases / _cGeoffrey Lancaster and Lester Massingham. |
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| 250 | _aSecond edition. | ||
| 264 |
_aLondon _aNew York : _bMcGraw-Hill Book Company, _cc1993. |
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| 300 |
_a496 pages : _billustrations ; _c25 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing. _2Sears List of Subject Headings. |
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| 650 |
_aMarketing _xCase studies. _2Sears List of Subject Headings. |
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| 700 | _aMassingham, Lester. | ||
| 908 | _a930505s1993\\\\nyua\\\\\b\\\\001\0\eng | ||
| 908 | _a160520 | ||
| 942 |
_cBK _2ddc |
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| 999 |
_c1284 _d1284 |
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