| 000 | 01178cam a22003374a 4500 | ||
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| 001 | 0000037832 | ||
| 005 | 20230706162258.0 | ||
| 008 | 230626b |||||||| |||| 00| 0 eng d | ||
| 020 | _a0072887761 | ||
| 040 |
_aDLC _beng _cPCC _dPCC _erda |
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| 042 | _apcc | ||
| 050 |
_aRA410.56 _b.P756 2005 |
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| 082 |
_a362.1/068/8 _222 |
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| 100 | _aGourville, John T. | ||
| 245 |
_aProblems and cases in health care marketing / _cJohn T. Gourville, John A. Quelch, V. Kasturi Rangan. |
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| 264 |
_aNew York : _bMcGraw Hill, _cc2005. |
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| 300 |
_aviii, 440 pages ; _c26 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 500 | _aIncludes index. | ||
| 650 |
_aMedical care _xMarketing _2Sears List of Subject Headings. |
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| 700 | _aQuelch, John A. | ||
| 700 | _aRangan, V. Kasturi. | ||
| 856 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh051/2003060254.html |
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| 856 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh041/2003060254.html |
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| 908 | _a030805s2005\\\\mauab\\\\b\\\\001\0\eng | ||
| 908 | _a160504 | ||
| 942 |
_cBK _2ddc |
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| 999 |
_c1149 _d1149 |
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