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| 001 | 0000038493 | ||
| 005 | 20230324163013.0 | ||
| 008 | 230324b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780538476454 | ||
| 020 | _a0538476451 | ||
| 040 |
_cPCC _erda |
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| 100 | _aBateson, John E. G. | ||
| 245 |
_aServices Marketing / _cJohn E. G. Bateson and K. Douglas Hoffman. |
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| 250 | _aFourth edition (International edition). | ||
| 264 |
_aMason: Ohio : _bSouth-Western; Andover: Cengage Learning, _cc2011. |
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| 300 |
_axvii, 468 pages : _billustrations ; _c26 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 500 | _aIncludes glossary and index. | ||
| 650 |
_aServices Industries _xMarketing. _2Sears List of Subject Headings |
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| 700 | _aHoffman, K. Douglas. | ||
| 908 | _a20160520132012.0 | ||
| 908 | _a160520 | ||
| 942 |
_cBK _2ddc |
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| 999 |
_c1114 _d1114 |
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