Career award : Travel and tourism: standard level / Anne Rowe.
Series: Cambridge international examinationsCambridge : Cambridge University Press, 2002Description: 203 pages ; 24 cmISBN:- 052189235X
Includes glossary and index.
The book provide students with essential and up-to-date information on all four sections of the core module and on each of the optional modules. Topics include: structure of the international travel and tourism industry, marketing and promotion, customer care and working procedures, tourism products and ancillary.
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