Customer Relationship Management : Integrating marketing strategy and information Technology / William G. Zikmund, Raymond McLeod, Jr. and Faye W. Gilbert.

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Hoboken, New Jersey : John Wiley & Sons, c2003Description: v-xix, 179 pages : illustrations ; 24 cmContent type:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due
Reading Room Books and Pamphlets	Main Campus	Reserve Book Collection	Reserve Book Collection	RBC 658.812 ZIK (Browse shelf(Opens below))	Available
Reading Room Books and Pamphlets	Old Harbour Campus	Reserve Book Collection	Reserve Book Collection	RBC 658.812 ZIK (Browse shelf(Opens below))	Available

Includes bibliographical references and indexes.

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