Portmore Community College
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Consumer Behavior : Building Marketing Strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

By: Contributor(s): Series: McGraw-Hill/Irwin series in marketingBoston : McGraw-Hill Irwin, c2001Edition: Eighth editionDescription: xxiv, 776 pages : color illustrations ; 27 cm + 1 CD ROMContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0072316020
Subject(s): DDC classification:
  • 658.8/342/0973 21
LOC classification:
  • HF5415.33.U6 H38 2001
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Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode
Reading Room Books and Pamphlets Reading Room Books and Pamphlets Main Campus Reserve Book Collection Reserve Book Collection RBC 658.83420973 HAW (Browse shelf(Opens below)) Available 075531
Reading Room Books and Pamphlets Reading Room Books and Pamphlets Old Harbour Campus Reserve Book Collection Reserve Book Collection RBC 658.83420973 HAW (Browse shelf(Opens below)) Available 075528
Reading Room Books and Pamphlets Reading Room Books and Pamphlets Old Harbour Campus Reserve Book Collection Reserve Book Collection RBC 658.8'342'0973 HAW (Browse shelf(Opens below)) Available 075529
Overnight Books and Pamphlets Overnight Books and Pamphlets Old Harbour Campus Reserve Book Collection Reserve Book Collection RBC 658.8'342'0973 HAW (Browse shelf(Opens below)) Available 082831

Includes bibliographical references and indexes.

System requirements for accompying CD ROM.

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