Portmore Community College
Online Library Catalogue

 

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1.
Consumer Behavior : Building Marketing Strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by Series: McGraw-Hill/Irwin series in marketing
Edition: Eighth edition.
Boston : McGraw-Hill Irwin, c2001
Availability: Items available for loan: Main Campus (1)Location, call number: Reserve Book Collection RBC 658.83420973 HAW. Old Harbour Campus (3)Location, call number: Reserve Book Collection RBC 658.8'342'0973 HAW, ...

2.
Marketing Research : Within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush and David J. Ortinau. by Series: McGraw-Hill/Irwin series in marketing
Edition: Second edition.
Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Main Campus (5)Location, call number: Reserve Book Collection RBC 658.83 HAI, ... Old Harbour Campus (2)Location, call number: Reserve Book Collection RBC 658.83 HAI, ...

3.
Consumer Behavior and Marketing Strategy : J. Paul Peter and Jerry C. Olson. by Series: McGraw-Hill/Irwin series in marketing
Edition: Sixth edition.
Boston : McGraw-Hill, c2002
Availability: Items available for loan: Main Campus (1)Location, call number: Reserve Book Collection RBC 658.8342 PET.

4.
Consumer Behavior and Marketing Strategy : J. Paul Peter and Jerry C. Olson. by Series: McGraw-Hill/Irwin series in marketing
Edition: Seventh edition.
New York : McGraw-Hill, c2005
Availability: Items available for loan: Main Campus (1)Location, call number: Reserve Book Collection RBC 658.8342 PET.

5.
International Marketing / Philip R. Cateora and John L. Graham. by Series: McGraw-Hill/Irwin series in marketing
Edition: Twelfth edition.
Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Main Campus (3)Location, call number: Reserve Book Collection RBC 658.84 CAT, ... Old Harbour Campus (1)Location, call number: Reserve Book Collection RBC 658.84 CAT.

6.
Introduction to E-commerce / Jeffrey F. Rayport and Bernard J. Jaworski. by Series: McGraw-Hill/Irwin series in marketing
Edition: Second edition.
Boston : McGraw-Hill Irwin, c2004
Availability: Items available for loan: Main Campus (2)Location, call number: Reserve Book Collection RBC 658.84 RAY, ... Old Harbour Campus (2)Location, call number: Reserve Book Collection RBC 658.84 RAY, ...

7.
Contemporary Advertising / William F. Arens. by Series: McGraw-Hill/Irwin series in marketing
Edition: Ninth edition.
Boston : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Main Campus (2)Location, call number: Reserve Book Collection RBC 659.1 ARE, ...

8.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: Sixth edition.
Boston : McGraw-Hill, c 2004
Availability: Items available for loan: Main Campus (1)Location, call number: Reserve Book Collection RBC 659.1 BEL.

9.
Marketing Management : A strategic, decision-making approach / Harper W. Boyd, Orville C. Walker, Jr., John Mullins and Jean-Claude Larreche. by Series: The McGraw-Hill/Irwin series in marketing
Edition: Fourth edition.
Boston, Mass : McGraw-Hill, c2002
Availability: Items available for loan: Main Campus (3)Location, call number: Reserve Book Collection RBC 658.8 BOY, ... Old Harbour Campus (1)Location, call number: Reserve Book Collection RBC 658.8 BOY.

10.
ABC's of relationship selling through service / Charles M. Futrell. by Series: The McGraw-Hill/Irwin series in marketing
Edition: Ninth edition
Publisher: Boston, Mass : McGraw-Hill/Irwin, c2007
Online resources:
Availability: Items available for loan: Main Campus (2)Location, call number: Open Shelf Reference R 658.85 FUT, ... Old Harbour Campus (1)Location, call number: Open Shelf Reference R 658.85 FUT.

11.
Essentials of Marketing : A Global-Managerial Approach / William D. Perreault, Jr. and E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: Tenth edition.
Boston, Mass : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Main Campus (3)Location, call number: Reserve Book Collection RBC 658.8 PER, ... Old Harbour Campus (5)Location, call number: Reserve Book Collection RBC 658.8 PER, ...

12.
Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Publication details: Boston : McGraw-Hill Irwin, c2001
Availability: Items available for loan: Old Harbour Campus (1)Location, call number: Reserve Book Collection RBC 658.85 WEI.

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