Advertising / Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik.

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Cincinnati : South-Western College Publishing, c2000Edition: Second editionDescription: xxxvii, 694 pages : color illustrations ; 29 cmContent type:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode
Reading Room Books and Pamphlets	Main Campus	Reserve Book Collection	Reserve Book Collection	RBC 659.1 OGU (Browse shelf(Opens below))	Available		078265

Supplementary multimedia instructional materials are available to accompany the text.

"Web site addresses": pages 649-654.

Includes bibliographical references and indexes.

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