Marketing Strategy and Competitive Positioning / Graham J. Hooley, John A. Saunders and Nigel F. Piercy.
U. K : Prentice Hall, Pearson Education Limited, c2004Edition: Third editionDescription: viii-xv, 622 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 0273655167
Includes bibliographical references and index.
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