Marketing Management : A strategic, decision-making approach / Harper W. Boyd, Orville C. Walker, Jr., John Mullins and Jean-Claude Larreche.

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Series: The McGraw-Hill/Irwin series in marketingBoston, Mass : McGraw-Hill, c2002Edition: Fourth editionDescription: xxi, 594 pages : illustrations ; 26 cm + 1 computer optical disc (4 3/4 inches)Content type:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
Audio/Visuals	Main Campus	Audio Visuals	Audio Visual Collection	AV 658.8 BOY (Browse shelf(Opens below))	Available	PCC24070002
Reading Room Books and Pamphlets	Main Campus	Reserve Book Collection	Reserve Book Collection	RBC 658.8 BOY (Browse shelf(Opens below))	Available	075480
Overnight Books and Pamphlets	Main Campus	Reserve Book Collection	Reserve Book Collection	RBC 658.8 BOY (Browse shelf(Opens below))	Available	075481
Reading Room Books and Pamphlets	Old Harbour Campus	Reserve Book Collection	Reserve Book Collection	RBC 658.8 BOY (Browse shelf(Opens below))	Available	075479

Includes bibliographical references and indexes.

System requirements: IBM�PC, or 100% compatible computer, Microsoft� Windows� 95 or higher.

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