Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

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Series: The Irwin series in marketingChicago : Irwin, c1995Description: xlviii, 631 pages : color illustrations, color map ; 29 cmISBN:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode
Non-Fiction Books	Old Harbour Campus	Non-Fiction	Open Shelf General	NF 658.8 BEA (Browse shelf(Opens below))	Available		082198

Includes glossary, bibliographical references (pages [584]-601) and index.

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