Includes bibliographical references (pages [303]-308) and index.

Machine generated contents note: Acknowledgments vii -- Introduction: Every Leader an E-Leader, -- Every Business an E-Business 1 -- I From CEO as Steward to CEO as Entrepreneur 23 -- INTERLUDE: -- Co-Founder Tony Tjan & CEO Bill Seibel, -- Zefer eConsulting -- Come Up with an E-Business Idea and Run With It 51 -- 2 From Game-Player to Game-Changer 67 -- INTERLUDE: -- Kevin McCallum, Franchise Manager at -- Procter & Gamble -- Create a Strategy of Preeminence 101 -- 3 From Top-Down to Lateral Leadership 113 -- INTERLUDE: -- Avram Miller, EVP of Business Development, Intel -- Connect and Collaborate Across Boundaries 137 -- 4 From Production-Builder-in-Chief to -- Brand-Builder-in-Chief 147 -- INTERLUDE: -- Di-Ann Eisnor, CEO of Eisnor Interactive Advertising -- Build Power Brands with Work-the-Street Appeal 177 -- 5 From a "Me" Point of View to a "You" Point of View 193 -- INTERLUDE: -- Pehong Chen, CEO of BroadVision -- Provide the Perfect Customer Experience Every Time 215 -- 6 From Being a Great E-Tailer to Being a -- Great Logistician 225 -- INTERLUDE: -- David Roussain, EVP of FedEx e-Commerce -- Win the Ground War! 243 -- 7 From Being a Manager/Technician to Being a -- Coach/Mentor 261 -- INTERLUDE: -- Jeff Taylor, CEO of Monster.com -- Recruit the Person, Not the Position 289.

1220 Lexile.