TY  - BOOK
AU  - Adkins, Sue.
TI  - Cause related marketing: who cares wins 
SN  - 0750644818
AV  - HF5414 .A35 1999
U1  - 658.8 21
PY  - 1999///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Social marketing
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/els031/00698235.html
UR  - http://www.loc.gov/catdir/toc/els031/00698235.html
ER  -