TY - BOOK AU - Seitel, Fraser P. TI - The Practice of Public Relations SN - 9780136088905 (pbk.) AV - HM1221 .S45 2011 U1 - 659.2 22 PY - 2011/// CY - Boston PB - Prentice Hall KW - Public relations KW - United States KW - Sears List of Subject Headings N1 - Includes bibliographical references and index; What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career ER -