Wilmshurst, John.
The fundamentals of advertising /
John Wilmshurst.
- xiv, 267 pages, [8] pages of plates : illustrations ; 24 cm.
"Published on behalf of the CAM Foundation and the Institute of Marketing"--Cover.
Includes bibliographies and index.
0750602503 �9.95
86110824
Advertising.
HF5821 / .W56 1985
659.1