Wilmshurst, John. <br/><br/>
The fundamentals of advertising / 
John Wilmshurst. 
 - xiv, 267 pages, [8] pages of plates :  illustrations ;  24 cm. 
<br/><br/> "Published on behalf of the CAM Foundation and the Institute of Marketing"--Cover. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0750602503  �9.95 
<br/><br/><label>LCCN: </label>86110824 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5821  / .W56 1985 
<br/><br/><label>Dewey Class. No.: </label>659.1