Wilmshurst, John.

The fundamentals of advertising / John Wilmshurst. - xiv, 267 pages, [8] pages of plates : illustrations ; 24 cm.

"Published on behalf of the CAM Foundation and the Institute of Marketing"--Cover.

Includes bibliographies and index.

0750602503 �9.95

86110824


Advertising.

HF5821 / .W56 1985

659.1