O'Guinn, Thomas C.
Advertising /
Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik.
- Second edition.
- xxxvii, 694 pages : color illustrations ; 29 cm.
Supplementary multimedia instructional materials are available to accompany the text. "Web site addresses": pages 649-654.
Includes bibliographical references and indexes.
0324006616 (hardcover)
99023028
Advertising.
Advertising media planning.
HF5821 / .O34 2000
659.1