O'Guinn, Thomas C.

Advertising / Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik. - Second edition. - xxxvii, 694 pages : color illustrations ; 29 cm.

Supplementary multimedia instructional materials are available to accompany the text. "Web site addresses": pages 649-654.

Includes bibliographical references and indexes.

0324006616 (hardcover)

99023028


Advertising.
Advertising media planning.

HF5821 / .O34 2000

659.1