O'Guinn, Thomas C. <br/><br/>
Advertising / 
Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik. 
 - Second edition. 
 - xxxvii, 694 pages :  color illustrations ;  29 cm. 
<br/><br/> Supplementary multimedia instructional materials are available to accompany the text.  "Web site addresses": pages 649-654. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0324006616 (hardcover) 
<br/><br/><label>LCCN: </label>99023028 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising media planning.
<br/><br/><label>LC Class. No.: </label>HF5821  / .O34 2000 
<br/><br/><label>Dewey Class. No.: </label>659.1