Reedy, Joel. Electronic Marketing : Integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman. - xxiv, 466 pages : illustrations ; 28 cm. - The Dryden Press series in marketing . Includes bibliographical references and index. ISBN: 0030211077 LCCN: 99064779 Subjects--Topical Terms: Telemarketing.Internet marketing. LC Class. No.: HF5415.1265 / .R44 2000