Palmatier, Robert W. <br/><br/>
Marketing Channel Strategy / 
Robert W. Palmatier, Louis W. Stern and Adel I. El-Ansary. 
 - Eighth edition, global edition. 
 - 496 pages :  illustrations ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781292060460 1292060468 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing channels.