TY - BOOK AU - Keegan, Warren J. AU - Green, Mark C. TI - Global Marketing SN - 9780273766711 AV - HF1416 .K443 2013 U1 - 658.8/4 23 PY - 2013/// CY - Boston PB - Pearson Education KW - Marketing KW - Sears List of Subject Headings N1 - Includes bibliographical references and indexes ER -