Keegan, Warren J.

Global Marketing / Warren J. Keegan and Mark C. Green. - Fifth edition. - xxiv, 643 pages : illustrations ; 28 cm.

Includes bibliographical references and indexes.

9780131754348 (pbk. : alk. paper) 0131754343 (pbk. : alk. paper)

2007039742


Export marketing.

HF1416 / .K443 2008

658.8/4