Schiffman, Leon G. <br/><br/>
Consumer Behavior / 
Leon G. Schiffman and Leslie Lazar Kanuk. 
 - Fifth edition. 
 - xix, 684 pages :  illustrations (some color) ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0136690033 
<br/><br/><label>LCCN: </label>93038128 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing).
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .S35 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8/342