TY  - BOOK
AU  - Peter, J. Paul.
AU  - Olson, Jerry C
TI  - Consumer Behavior and Marketing Strategy: J. Paul Peter and Jerry C. Olson
SN  - 0072864877 (alk. paper)
AV  - HF5415.3 .P468 2005
U1  - 658.8/342 22
PY  - 2005///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Sears List of Subject Headings
KW  - Marketing
N1  - Various multi-media instructional materials are available to supplement the text; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/mh051/2003071083.html
UR  - http://www.loc.gov/catdir/toc/mh041/2003071083.html
UR  - http://www.loc.gov/catdir/enhancements/fy0735/2003071083-b.html
ER  -