Peter, J. Paul. <br/><br/>
Consumer Behavior and Marketing Strategy :  J. Paul Peter and Jerry C. Olson. 

 - Seventh edition. 
 - xxv, 578 pages :  illustrations ;  27 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Various multi-media instructional materials are available to supplement the text. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072864877 (alk. paper) 
<br/><br/><label>LCCN: </label>2003071083 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .P468 2005 
<br/><br/><label>Dewey Class. No.: </label>658.8/342